Check out how it all began:

May

Tony, our founder/CEO, graduates from IESE Business School in Barcelona and starts working on the idea that ultimately became What Now?! – originally in Barcelona.

August

What Now Travel Limited is incorporated in the UK.

October

Tony moves back to the UK permanently and starts to put a team together.

January

Team starts coding.

Summer

Product starts coming together, getting traction and acknowledgement.

October

What Now?! is chosen by Techcrunch to be one of their top 15 Startups showcased on stage at Techcrunch Disrupt’s Startup Battlefield in Berlin.

November

What Now?! is showcased at the PhoCusWright Travel Innovation Summit (largest such event in global travel industry) in Florida.

December

What Now?! is shortlisted as one of the UK’s Most Innovative Mobile Companies by UK government Department of Trade and Industry (UKTI)’s Smart UK Project.

January

What Now?! signs deal with VisitLondon, the official tourism board of London/part of the Mayor’s Office, to power the London Official City Guide app.

March

What Now?! is showcased on stage as part of PhoCusWright Conference at the ITB Berlin travel trade show.

April

The London Official City Guide App goes live in App Store and Tony is invited to be a keynote speaker at Mobile Marketing Magazine’s summit in London.

October

What Now?! is invited back on stage at Techcrunch Disrupt 2014 conference in London as one of their 3 successful Startup Battlefield alumni.

November

It’s a big month at What Now?! as we are showcased on an innovation stage at the World Travel Market trade show and at the Travolution Summit in London, where we are chosen as the people’s winner in their startup competition. Somehow we still had time to work with VisitLondon to power the Official app behind the Paddington Bear trail in London to coincide with the opening of the film.

December

What Now?! works with VisitLondon to power the Official New Year’s Eve app for London.

Summer

Signs preliminary deal with Hotelbeds Group

October

Tony chairs a section of the Eye for Travel’s Connected Traveller conference in London.

November

Tony is invited to meet Prince Andrew at the palace as one of a select group of UK Startups.

December

By the end of 2015 initial activities sales go live in the app, and What Now?! works with VisitLondon to power the Official New Year’s Eve app for London for the second year in a row.

January

Tony is invited on UK government trade mission to China and What Now?! is showcased at the British Ambassador’s residence in Beijing.

Spring

More tours and activities added to the app’s mobile-first booking functionality.

September

We launch our What Now?! branded London app, and celebrate our wide ranging partnership with the Hotelbeds Group: which covers both bookings and distribution opportunities for travel partners.