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On Wednesday 21st September we celebrated the launch of our app, and the beginning of our partnership with Hotelbeds Group at London’s iconic City Hall. Through this exciting partnership we will continue to revolutionise the in-destination tourist experience by giving London’s tourists more choice in what they choose to book, and how and when they choose to do it.


Hotelbeds Group is a global provider of travel services active in more than 120 markets worldwide distributing products from more than 185 countries. We will be working closely with their Transfer and Activity Bank, a market leader in the online distribution of transfers, tours and activities in the travel trade.

The assistance their large product portfolio provides will allow our app to cater for every visitor’s needs: whether you want to cruise down the River Thames, or take a tour through ancient Egypt in the British Museum, we’ve got you covered!

But this isn’t all, at What Now?! we understand the fun of spontaneity when you travel, we know that sometimes the best days are the ones you don’t pre-plan. That’s why we want to help you explore London, make your great discoveries, and buy same day tickets at the last minute.

Using electronic ticket redemption, we are eliminating the need for paper tickets, giving you the freedom to roam.

This partnership offers the tourist industry something new, a chance to enhance consumer booking experiences through smartphone technology. Thanks to the Hotelbeds group increasingly our users will be able to purchase seven-day flexi attraction tickets across a range of activities: allowing our visitors the security of a booking, with the freedom to plan their holiday on-the-go.