“By offering up a native, adaptable travel guide, WhatNow Travel has definitely carved out a special niche that threatens other mobile travel guides on the market by connecting the traveler’s need for location-specific information that doesn’t break the bank.”

“What Now?! is an iOS app for travellers that offers a neat workaround for the roaming smartphone killjoy problem, while also giving a helping hand to steer you through the local knowledge gap. What Now Travel, the London-based startup behind the app — which is launching on stage today, here at Disrupt Europe 2013 — was founded last year.”

“Disrupt Europe 2013 alumni, What Now Travel, hasn’t even launched its mobile roaming busting travel guide app yet but it’s already forged an alliance with the tourist board in the city it’s been concentrating on for its first full launch (London).”

“The people behind the Official London Tourist app have set up the What Now?! app joining forces with Hotelbeds to revolutionise in-destination tourism by helping hotels, airlines and tour/attraction providers add value to their customers. The partnership team have developed innovative new technology to allow consumers to have a live smartphone experience, offline, saving them money and serving them up the best deals in town.”

HotelBeds and What Now Travel Create App to Give Hotels Revenue from Activities

“Customer travel experience does not end at booking a flight, hotel room or holiday. We have set out to develop a platform that will allow continuous revenue opportunities for all travel brands which goes beyond the initial point of sale.”

“Along with electronic ticket redemption, which will allow users to make same-day bookings without the need for paper tickets, the partnership will enable the purchase of seven-day flexi attraction tickets through connections to Hotelbeds Group’s portfolio of more than 11,000 activities.”

“HotelBeds Group has signed a deal with What Now to promote its destination discovery app in hotels, offering trips, restaurants, bars and attractions.”

“British city guides developer What Now Travel will seek to raise fresh finance and expand into Europe as part of its growth plans, says founder Tony Sandler. What Now?! is best known for the official guides it produces for Visit London, but Sandler said that the firm is working on its own dedicated travel guide app, which will feature European cities.”

“With the new partnership, users can plan their itinerary in-destination as well as book thousands of activities through a new What Now?! branded app on the day. The app is currently only available for London, but plans are afoot for international expansion.”

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